Jason: Yeah. Unfortunately, we're saving it for the launch. I cannot share it. But I can give you a little bit of high level what that's going to look like. So, or better yet, what it does not look like, I think is equally as important. So, it does not look like a gas station pump. You will not find retractable cables. You won't find any cables, as a matter of fact, because, as I said earlier, you're going to bring your own cable. BYOC is the conversation that we are having. We're very unique in that, in the U.S.
We're not the only ones that are doing that. I wouldn't call them necessarily competition, but we do have another company in the New York, Boston area that has deployed some bring-your-own-cable, or BYOC chargers. We pulled this concept from Europe. During my journey of roaming through 10 to 15 countries over the last couple of years in Europe, I saw that consistency, which is, it's just status quo. Everyone literally has a cable in their car. It's a Level 2 cable. In Europe, the charging standards are a bit different. They use three-phase power. We use single-phase power here for Level 2. And the voltages are different, but in the U.S., because of that phenomenon, because of the standards are different, specifically, we, as in the U.S., do not get on the same level charger because we're dealing with single-phase power and lower voltages. The speed of charging is not as fast as they have in Europe.
And I'm not talking about DC fast chargers. I'm still only talking about those Level 2 chargers. But the concept that we took from Europe is still the same. So, people feel very comfortable, in my observations, across multiple countries. When they get home, they pull their own cable out, they plug it in, and they walk home. No big deal. They're not authenticating. That technology is built into our proprietary cables. That's the only thing proprietary. Well, I should say not the only thing. That's the, the big thing is our proprietary cable and authentication technology.
But it's nice because literally, you don't have to pull out your credit card. You don't have to even pull out a mobile app. We do have a mobile app for registration, and to put your credit card on file, but that's a one-time thing. If you want to log in and check your charge history, you can do that as well, but you don't have to. And you get billed once a month, just like you do any other utilities.
So, when we worked back and kind of reverse engineered, and dissected the problems, and removed them out of the equation, what we found was it was a great, seamless experience for our customers, who actually really, really loved the Earth X charging experience, because it's so unique. It really is.
We thought that they may struggle by having to pull out the cable and plug it in, but actually, that's been a non-issue, practically in all cases. I actually cannot remember one time where a user said, "Nope, I don't like this. It's not going to work for my needs."
So, we validated the market fit. We validated we were on the right track. We actually came to the table thinking, well, you know, I'm an American, and I've heard that, especially Europeans, they made a comment years ago that fat Americans like to sit home and eat cheeseburgers, if I remember the statement someone made years ago, that we're lazy. Americans are lazy. And I think that's a, there is some truth to that statement. But we were concerned that Americans would be "lazy," too lazy to pull out a cable, but that, honestly, it's just been just the opposite. They love the experience.
We don't charge crazy dynamic pricing, like Uber does, you know, depending on where you're going, and the price could change, and the other variables that are in the equation. We use a flat pricing, simplified, about 29 cents per kilowatt hour, on average. No, it's just plain, transparent, open pricing. No games, no gimmicks. We don't play that. Yes, we would actually make better money if we had all the dynamic pricing and so forth, but again, we're not, we don't want to get into the user's head, and we want to respect the users. This is their home. This is where they're living. We want to keep it as simple as possible.
But to answer your question, there are three ports on the charger, that we load-balance across, that you will see as well. That's one of the tricks of the trade. It's a beautiful device. Like I said, it does not look like a gas station pump. It looks more like something that came out of Star Wars. It's very futuristic, it's cool-looking. I think Tesla would give us a thumbs-up as well if they were developing Earth X chargers.
There's a cool factor because we wanted it to be aesthetically pleasing. We wanted the colors to be nice and complementary, versus in your face. When you walk in to charge a vehicle, we wanted you to quickly know which charger is available. If there's 100 chargers or 50 chargers, we wanted you to be able to go right to the charger that's available, know exactly where you need to go, instead of fumbling around.